Galstian Company Promotional Teaser; A Visual Narrative of Furniture Craftsmanship

The promotional teaser for Galstian Company portrays the furniture manufacturing process with an artistic and industrial perspective. This work, with precise directing, particularly focuses on design stages, woodworking, and fabric sewing, with music playing a significant role in conveying its message.

Manufacturing Process, from a Close Angle

The Galstian teaser displays various stages of furniture production from wood cutting and assembly to fabric sewing and final inspection with high precision. All hand movements, tools, and materials have been filmed in sync with the music’s rhythm to imprint a sense of quality and precision in the viewer’s mind.

Professional Slow-Motion; Up to 10,000 Frames per Second

This work utilizes high-frame-rate slow-motion scenes (up to 10,000 frames per second) to display moments such as flying wood particles, needle movement, or fabric stretching. These techniques reveal details that are not perceivable at normal speed.

Rhythm-Based Visual Design

In the Galstian promotional teaser, music serves not only as background but also as an influential factor in editing and visual rhythm. This synchronization has given the visual narrative more coherence, allowing the brand’s message to be conveyed through the rhythm of the images.

Selected Work at the 2019 Industrial Film Festival

This teaser was successfully chosen as one of the top works at the Fifth Technology and Industrial Film and Photo Festival (2019). This achievement testifies to the quality of directing, creativity in execution, and fidelity to visual principles in product introduction.

Galstian Company’s promotional teaser is a successful example of combining aesthetics, technical skill, and visual storytelling that can serve as a model for industrial content production in the furniture sector.